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Statement of Intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) To create an exclusive and deluxe brand identity across both of my front covers, contents pages and website, I aim to construct a media product that encapsulates a regal elegance, successfully targeting an up-market audience of style conscious people who conform to one of the highest economic bands of society, furthermore, who are within the 16–25-year-old demographic. Across my four media texts, including the two contents pages, I aim to include the same serif font to promote the uniform conventions of the brand. Additionally, I must conform to Conde Nast’s unique principles to ensure the archive is recognised to be a part of brands such as vogue, the New Yorker and vanity fair. Within my texts, I will ensure readers are adequality informed of the latest fashion matters by using innovative sentence structures to lure read...
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