Bella Sayles NEA Media Year2

      The masthead ‘VANITY FAIR’ is displayed in large, bold capital letters in a serif font at the top of the page in a dark grey colour. It I partially covered by the models (Kate moss’s) head, which indicates that the magazine has high brand recognition, and that it is confident that readers will recognise it. The colour scheme includes a minimalist palette, further highlighting its high fashion sense. The uses of white, black, grey and red symbolises both luxury and elegance with details of the red copy making it a vibrant cover drawing attention to numbers and datelines. The monochrome tones support the sophisticated nature and sleek aesthetic of the magazine and create a high-end look which may appeal to luxury and classy readers. Serif fonts are used for both the masthead and most cover lines, which conveys repetition, tradition and authority. The font sizes also vary, with ‘STYLE ISSUE’ and the masthead being the largest which commands attention and the smal...

https://www.vogue.co.uk The navigation bar at the top of the vogue website features clear categories including fashion, beauty, arts, runway, shopping, news, video, vogue shop, vogue business. This mirrors the content organisation from print, which serves readers who seek a seamless brand experience across platforms. The homepage shows a mixed size of image led stories, fashion tips and videos. Many of these reflect high fashion designs and captivating images, which would target an image led audience. The colour palette is predominantly black and white with a strategic use of light pink and subtle gold tones. This highlights classic sophistication and creates a classy, refined aesthetic to vogue. The typography is an elegant serif for the headlines and a clean sans serif font for the navigation, with a clear ‘VOGUE’ at the top. This creates brand recognition for many readers and This mix of the two different fonts balance out the classiness of the website, but also helps the images...