Style magazine website analysis
The
navigation bar at the top of the vogue website features clear categories including
fashion, beauty, arts, runway, shopping, news, video, vogue shop, vogue
business. This mirrors the content organisation from print, which serves
readers who seek a seamless brand experience across platforms. The homepage
shows a mixed size of image led stories, fashion tips and videos. Many of these
reflect high fashion designs and captivating images, which would target an
image led audience. The colour palette is predominantly black and white with a
strategic use of light pink and subtle gold tones. This highlights classic
sophistication and creates a classy, refined aesthetic to vogue. The typography
is an elegant serif for the headlines and a clean sans serif font for the
navigation, with a clear ‘VOGUE’ at the top. This creates brand recognition for
many readers and This mix of the two different fonts balance out the classiness
of the website, but also helps the images stand out. For the target audience, who
are mainly young adults, students who are into fashion and people Interested in
the creative industry. At the bottom of
each article, there is an option to share or view the content on social media,
with further an email sign up section on the bottom of each page. This creates
audience interaction as they are ten able to comment on social media their
views of each story, whilst still restoring the sophisticated brand image of
vogue as their comments are disabled on most stories on their website.
The size of
vogues following on social media is huge, with Instagram holding their largest
follower count of over 50 million. This confirms vogues global influence and demonstrates
its audience reach across thew world. Furthermore, vogue integrates its website
with many other media platforms such as YouTube. For example, a celebrity who
appears in the magazine will also appear on a headline on the website and
further will participate in a YouTube interview. This brand synergy reinforces
brand image and identity to keep the audience informed and entertained across
whichever platform they use.
In terms of
the Elle UK website, the navigation bar includes clear categories including fashion,
beauty culture, lifestyle, health and fitness, shopping. This highlights the organisation
of content on the website and creates a minimal, stylish brand image with the
simple ‘ELLE’ logo in serif font at the top left the structure of the website
creates a simple and accessible layout for all readers to view stories and news
quickly and easily. The colour palette of the website is mainly black and white
so keep a sleek and formal tone and keep the recurring convention that is in
both website and magazine. However, the images are what stands out most in the
websites with many still sticking to muted tones but standing out the most to
capture audiences to read each article. Furthermore, if you scroll down the
main navigation page, there is a shopping section where many well-known
celebrities are wearing promoted products. Many readers will feel the need to
buy these as people they look up to are seen wearing these. There is also a pop
up when you enter the website reading ‘BUY THE ELLE BACKSTAGE BEAUTY KIT’. in
terms of audience interaction, there are many opportunities to share articles
on social media, including sites such as Instagram, X and Facebook. This
further creates an active audience, allowing them to comment their opinion on each
article. Elle also offers an email newsletter sign up option for new on fashion
trends and offers. This feature further ensures reader engagement. It also creates
an interactive experience that can be consumed across all media platforms. In terms of social media followers, Elle has
2.8 million on Instagram and 3.3 million on Facebook. This numbers highlight Elle’s
strong digital presence. Furthermore, media synergy is created with Elles interviews
from magazines being broadcasted on Instagram reels and events such as Elle
fashion shows enticing a range of audiences across separate platforms.
The
navigation bar of the vanity fair website includes clear categories including politics,
business, Hollywood, style, culture, royals, celebrity, podcasts, video,
archive and shop. This highlights the accessibility of the website, much like
the layout of the magazine. The main of colour palette of the website is black,
white and red being the dominant colours, with a white background to ensure
that the texts and images stand out. The red is used for headers and borders
which subtle draws attention to these aspects of the website without being too
bold. Vanity fair covers a wide mix of topics with key themes including
celebrities, influence, style and scandals. This range broadly appeals to a
global audience who are usually female. the images presented on the website are
high resolution and accompany every article to make the story seem more
captivating. In addition, every image is either a closeup or a full body image,
ensuring to include the models’ fashion and beauty, relating to the style side
of the magazine.
To keep an active audience, the vanity fair
website includes a ‘what’s hot’ bar at the top of the homepage which encourages
readers to follow what others are reading, which fosters a sense of community.
Every article also includes share icons which also encourages readers to share
their ideas and favourite stories on social media to gain popularity and
support. Comments on articles aren’t always available, which means they can
take their opinion to social media. In terms of cross media synergy, vanity
fair uses social media such as Facebook and Instagram to share different articles
due to their high following. (4.5 million on Facebook, 6.2 million on Instagram.)
and post behind the scenes clips to keep fans captivated.
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